May 19

Performance Coaching: How to manage your employees competencies

By Chuck Coker

To maximize the potential of the individual you have hired you will need to know WHY they do things the way they do. Will they spend endless hours researching the minutest details, or will they hurry through the process to quickly get the job done? Are they highly distracted by people and circumstances? Will either of these factors impact their productivity? Finally, do they have a strong belief in themselves and/or are they willing to follow the company line?
While each individual is unique, we know that most employees are a bit more egocentric than the average employee, and may require special direction and focus. As you combine these two pieces of information, you must pinpoint how each employees’ behavior will influence stress and productivity in the process of task completion. When you have a good grasp of this, your stress levels will be minimized, as will those of your departmental members.

After referring to the average employee’s graphs the most important thing you can communicate to a new employee is the reason their job exists. If they understand this it will provide the context for everything they do.

When you consider the competencies (product knowledge, content marketing, value prop development, competitive analysis) and attributes (project management, conceptual thinking, goal attainment, planning/organization, self-starting, decisive, strategic thinking) necessary to perform that aspect of their job you will need to determine how to manage those competencies.

In the following matrix, we will consider each of the 10 defining characteristics of the average employee, and what you will need to manage with either stronger or weaker tendencies to reduce their stress level and improve their productivity.

Please make sure to pay attention to how strong or weak the average employee is in each of these categories so that when you apply these recommendations to your own departmental members, they will be appropriate.

For example, most employees are decisive and controlling and do not typically like a lot of supervision. They will not need daily meetings to monitor their progress, as this will become a cause of frustration. Therefore, you would not manage this as closely as another behavior.

You will need to understand the benchmarks of your individual department, and how they compare to national averages. If you do not have benchmarks for your departmental members or their jobs, you will have to estimate how strong or weak these characteristics are in your situation.

Behavior/Mindset Lower Score requires: Higher Score requires:
Ability to be decisive and control their circumstances More frequent checkpoints (less detail) during project life Less frequent checkpoints but more detail during the project life
Capacity for communicating and persuading others Greater depth of information about key project points Less input/information about key project points
Adversity to change of routine or responsibilities More diversity in conceptual approaches to content Less diversity and more detail about content
Analytical focus on facts and details Greater attention to detail and structure Less attention to micro information focus on macro
Objective desire to identify precise and accurate results More focus on research, data analysis, and customer impact Less focus on research and data analysis
Objectively ensures time & energy effectively to bring ROI Ensure time and resources are used properly Less concern about time and resource management
Subjective desire to ensure ideals are met Direct employee to specific client needs and requirements that impact results Generally, address the broad scope of client needs
Subjective desire to ensure people’s needs are a priority Check frequently to ensure that people interaction is positive Check regularly to ensure that client is not playing too active a role in the process
A belief in self and strategic abilities Compliment employees’ efforts more frequently Ensure employee sees how their contribution helps strategically
A belief in ideological system and/or corporate structure Put less emphasis on corporate focus and more on project Place more emphasis on corporate end results

About the author 

Chuck Coker

For more than 30 years, Chuck has focused his career on people's development. He has implemented proprietary Personal Formation, Human Capital, Talent Management, and incentive-based programs across a broad scope of Fortune Companies, regional organizations, and educational institutions.


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