Uncertainty breeds fear and we have a bumper crop. Trust is an antidote but like testing and PPE to fight COVID-19, we’re experiencing a bit of drought these days. Without trust, people can become apathetic, and even hostile. Dr. Chuck Coker is on a mission to change that.
He has spent his entire career researching and helping others understand behavior, values, and motivation. While all those factors are important, he believes that trust will be the key to emerging and recovering successfully from the pandemic crisis. Based on years of research, Chuck was able to identify and validate 5 essential and common aspects of “Trustworthiness”:
He just released his Trustworthiness Index Assessment, which helps individuals and organizations assess which aspects of trust are strengths or vulnerabilities.