Trust: Employees and Customers Demand It. Can You Pass the Sniff Test?

Uncertainty breeds fear and we have a bumper crop. Trust is an antidote but like testing and PPE to fight COVID-19, we’re experiencing a bit of drought these days. Without trust, people can become apathetic, and even hostile. Dr. Chuck Coker is on a mission to change that.

He has spent his entire career researching and helping others understand behavior, values, and motivation. While all those factors are important, he believes that trust will be the key to emerging and recovering successfully from the pandemic crisis. Based on years of research, Chuck was able to identify and validate 5 essential and common aspects of “Trustworthiness”:
– Transparency
– Relatability
– Predictability
– Feasibility
– Empowerment

He just released his Trustworthiness Index Assessment, which helps individuals and organizations assess which aspects of trust are strengths or vulnerabilities.

About the author 

Chuck Coker

For more than 30 years, Chuck has focused his career on people's development. He has implemented proprietary Personal Formation, Human Capital, Talent Management, and incentive-based programs across a broad scope of Fortune Companies, regional organizations, and educational institutions.


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