September 28

Mapping Your Purpose in Life: Begin with personal development


By Chuck Coker

What does it mean to have purpose? And if there is such a thing, why does it matter?

You probably have an intuitive understanding of what purpose means, and of what it looks like when someone has it. A purpose is a goal, perhaps even a reason for existence, something that shapes your life and the decisions that you make. Someone who has a clear understanding of their purpose will be focused, goal-oriented, and make thoughtful and self-aware choices. In contrast, someone without a sense of purpose in life, or perhaps someone with an incomplete or false understanding of their purpose, will seem to flail around blindly, making choices without a long-term vision to guide them, and sometimes seem lost or counterproductive.

Let’s take Nelson Mandela, for example. An anti-apartheid leader in South Africa, he spent 27 years in prison doing hard labor, somehow managing to complete a degree from the University of London while imprisoned. Eventually, he became the first South African president chosen in a fully democratic election, winning the Nobel Peace Prize and becoming a symbol of freedom and perseverance all over the world.

During Mandela’s prison stay, he was offered release in exchange for a promise that his organization would give up its right to an armed struggle for freedom, but he refused. Why would he give up his chance at freedom? And how could someone spend so many years in prison and maintain his integrity, leadership ability, and even his sanity? Mandela knew his purpose. He wanted to bring peace and to win the right for the black majority to vote in the elections.

Everything he did was shaped and honed by his purpose.

Although it may not seem like it at the moment, you too have a unique, specific purpose in life. What’s more, you have the mental and behavioral traits to help you accomplish this purpose! Sound too good to be true? It isn’t.

This blog will help you discover and accomplish your purpose in life and thrive in a state of prosperity. We enable people every day to achieve happiness and direction with in-depth assessments and sound psychological principles.

Learn to:

  1. Identify your purpose by understanding your purpose

  2. Understand how your specific mental and behavioral traits will help you accomplish this purpose, and

  3. Create a plan for achieving your purpose.

As you follow these three simple, achievable steps, you will be well on your way to the kind of life you have always wanted. You simply CANNOT fail if you follow through! Once your personal development plan is complete, our resources will help you understand what is keeping you from the best life has to offer and how to make the necessary and appropriate changes that are appropriate.

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Personal Formation Course

All LifeThrive Assessments

Free Resources 

About the author 

Chuck Coker

For more than 30 years, Chuck has focused his career on people's development. He has implemented proprietary Personal Formation, Human Capital, Talent Management, and incentive-based programs across a broad scope of Fortune Companies, regional organizations, and educational institutions.


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